We’re often asked why we chose to be based in a town called Newton le Willows instead of a city centre such as Manchester or Liverpool.
The answer is that over the last ten years, it has become more and more apparent that our location just doesn’t matter.
Since Fogg was founded back in 2008, as well working with some fantastic and inspiring North West businesses, we’ve had the honour of working with a variety of UK based businesses that you may expect to be on the roster of larger London agencies. These include clients based in the south of England such as The Shard, Saxo Bank and national institution The Caravan and Motorhome Club. We’ve also be extremely privileged to work with numerous global businesses that many Manchester and even London based brand/design/marketing agencies would be very envious of. From technology companies in France and New York, to a global manufacturing market leader in Germany, a world famous artist in LA, a recruitment consultancy in Chicago and more recently a global wellness brand based in Kansas City.
So how does a business based in Newton le Willows attract such a global client base. The answer is simple, we deliver great work for our client partners and get recommended to other businesses within their network.
In today’s world, location is quite rightly becoming de-prioritised over capability. This means that people are less interested in where you’re based and more interested what you’re able to deliver for them and their business. Many of our meetings are handled via Skype or other conference facilities without the (financial and time expensive) need to travel and meet face-to-face. In fact, we’ve been working with the recruitment firm in Chicago for over five years across a variety of projects from brand development to digital transformation and we’ve never met them face-to-face. Has that compromised our ability to deliver, absolutely not which is evident in the length of our relationship.
We’re very proud to be establishing a reputation among our network for a global perspective in branding which many businesses looking to expand their presence internationally, either from or to the UK/Europe are keen to tap in to. Who knows where this will take us in the future but for now, we’re more than happy to be delivering all this exciting work from our lovely home right here in Newton le Willows.