Even during the formative years of my career at Saatchi & Saatchi, London, I was fascinated and keen to observe the ingredients that enable businesses to flourish, often to transformative levels.
As my career progressed to leadership roles as Group Creative Director, I began to shape my observations into an increasingly effective product. A number of clients at the time encouraged me to set up my own business as they believed the uniqueness of my consultancy would achieve its strongest results, for them, through its focussed application.
10 years later Fogg marks its 10th anniversary.
Over the last ten years, I have been fascinated by how the effective marriage of applied creativity and strategic insight can be a powerful agent for accelerated commercial performance. But moreover, how a trusting, joyful and determined client relationship creates the perfect platform for this approach to flourish.
We are humbled to have grown an international reputation for activating transformative creativity and strategic insight. This has happened because of two key factors; trusting, ambitious and courageous client partners and loyal, talented and determined team here at Fogg.
Our own brand has been defined by these relationships and the results they have achieved. So, it is the perfect time to redefine our brand to enable these stories of success to provide continuing inspiration to our network and new audiences.
Here’s to an exciting next 10 years together.
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