September 20, 2019

How to Improve Your Website Speed

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Why do marketers constantly talk about website speed? Simple. It is one of the most important aspects of an effective online presence, yet one which too many businesses overlook. So rather than suffering the consequences of sluggish page load speeds, it makes sense to speed up website performance and to prevent the associated rise in bounce rates.

The good news is that this process does not need to involve any guesswork, since Google’s dedicated Page Speed Insights Tool allows you to find out just how well your site performs when put under scrutiny. And since scores are assigned out of 100, you can get precise evidence as to how much of an impact your improvements have made.

Get yourself comfortable as I’m about to outline the most important tips you will need to speed up website loading and make desktop and mobile visitors alike fall in love with your site.

Why Improve Website Speed?

People expect modern sites to load quickly. Any that fail to do so will make a pretty poor first impression and cause many visitors to leave before any content has even appeared on screen.

In an age of ever-increasing mobile browsing, site speed is even more important, as wireless connectivity and hardware limitations make smartphone and tablet users harder to please.

Beginning Optimisation

The first action to improve website speed will be images, as it is fairly easy to compress these files and minimise their size so that pages can load in less time over slower connections.

There are plenty of compression solutions available, including online services such as TinyPNG. And applying compression need not impact the quality of the image in question.

In addition, the resolution of an image can be resized to fit the precise number of pixels it will occupy on a page, rather than squeezing a higher resolution file into a small area. This will require making manual changes to the site, but all the effort involved will be worthwhile.

Fixing Scripts

For sites with JavaScript and CSS files that load and are processed on visitors’ devices, further streamlining is often possible. And the biggest culprit in slow speeds here will be empty space.

Applying the minifying process to these files will allow any superfluous gaps left in the code to be removed, reducing the size and increasing the load speed. Gulp.js provides a comprehensive tool to automate this activity, saving a lot of time. WordPress-based sites can benefit from the Autoptimize plugin to achieve the same results.

Embrace Caching

Load speeds can suffer when visitors from the other side of the world attempt to visit a site which is hosted on a server thousands of miles from their location. And so using a content delivery network (CDN) to keep static copies of everything from images to script files in multiple regions is sensible.

This will allow the server closest to a visitor to serve them the content, reducing load time and making a site respond in a timely fashion when operating on an international scale.

Knowledge is Everything

Here at Fogg, we have a team that’s bursting with knowledge about everything you need to make your business succeed, from branding and graphics to creating a website you can be proud of, that loads fast!

We offer a free two hour workshop. Why not book yours and let us help you take your business to the next level.