Linde MH (UK & GmbH)

Inspiring market leadership

Frankfurt, Germany

Linde Material Handling is the market leading manufacturer of forklift and warehouse trucks. Appointed during the onset of a global recession we recommended a positioning and brand strategy that transformed not only the way the business communicates but also how it operates and has subsequently been a significant contributor to the business ensuring it retained their market leadership through challenging trading conditions.

Working with Linde in the UK since 2008, we have been an integral part of their brand development and sales and marketing strategies. We continue to work closely with the sales, marketing and product teams to identify opportunities, define the brand and communication strategies, create propositions and deploy a variety of campaigns to both external customers and internal stakeholders.

Following the success of delivering commercial returns and helping the business retain market leadership through a challenging period for the UK team, we were recommended to the global team at their Head Offices in Germany.

We were appointed as the first agency outside of Germany to work on the global brand and continue to support initiatives and deliver a range of campaigns across the core areas of the business.

"We have worked with Fogg for over 10 years and I can highly recommend them based on the tangible value they have added to our business. A key aspect of the quality of the work they produce is their approach to really understand what we are aiming to achieve as a business."