Puddle Ducks were experiencing a high level of aggressive competition in their market and needed a way of defending their business.
The owners had worked hard to establish a culture within the business. They therefore wanted to build a brand that leveraged the inherent personality to truly differentiate their offer in an increasingly busy sector to ultimately achieve growth and increased market share.
We considered that infant swimming classes, especially Puddle Duck’s classes, are not only about just nurturing a child’s natural ability in water. There is so much more beyond the class itself: before and after benefits, excitement and contentedness for both parent and child.
‘Life but Swimmingly’ (consumer strategy) and ‘Business but Swimmingly’ (B2B strategy) were born. Both brand promises enabled the desired leverage of the inherent personality and the creation of wider messaging to capture the essence of the broader experience, not just the ‘product’.
"Fogg are totally inspirational and professional. The messaging and brand design they developed for Puddle Ducks showed a brilliant understanding of both our business and personality. It has made a huge impact on our business and helped us achieve 200% growth in two years. Their advice and recommendations are always spot on and always deliver superb results."