Client world maps_CAMC

"They were extremely easy to work with, both working fast and making excellent recommendations that really added value."

Caravan and Motorhome Club

Challenge

Approach

Value

Key takeaways

For a new identity to be successful it needs to have proof of application and strong brand language to support it, each gives the other purpose

Knowledge and experience are vital in efficiently establishing a robust language that can be deployed across multiple touch points effectively

By ensuring that this language had buy in from key stakeholders developed a strong working relationship for future brand development pieces