Culture & The Arts
Los Angeles, USA
Kelly Reemtsen is world renowned painter and had amassed a significant and varied portfolio throughout her career. Her vision was to bring together the various collections in to one anthology that articulated her artistic ethos and presented her life’s work to date. It was clear from the outset that this was much more than a design brief but a significant project that required consideration of Kelly’s individual proposition as an artist but also the unique perspectives of individual art forms and collections.
Our starting point was a period of familiarisation where we really got to know Kelly on a personal level. During this time, we crafted an identity and visual style, creating a unique platform from which we could present not just her work but, moreover, her ethos. A key factor in the personal branding aspect of the project was creating a bespoke word mark, headline font and editorial structure that did this whilst in no way detracting from her work.
We also played a pivotal role in the creation of the book’s written content. Through our relationship with Kelly we had established an in-depth understanding of Kelly’s artistry which meant the written content became a dialogue between Kelly and our founder Chris. We devised the structure of the conversation to ensure we created an engaging and informative yet challenging narrative.
The book was launched in New York City at the De Buck Gallery and has since been internationally recognised by the Independent Publisher Book Awards winning Outstanding Book of the year.
"I am not sure a tiny paragraph can describe all awesomeness that happened. This book was a very exciting and life-changing project. Fogg by far exceeded all of my expectations. As a group they are a perfect combination of creative and professional. Every last detail was expertly handled. Their enthusiasm and commitment is unmatched. This book project has created a lifelong friendship and working relationship."