Client world maps_Kelly

"I am not sure a tiny paragraph can describe all awesomeness that happened."

Kelly Reemtsen

Challenge

Approach

Value

Key takeaways

Engaging with stakeholders through a branding exercise is crucial

Any brand should be developed around a strong ethos at the heart of the business

Political complications can be overcome through effective stakeholder management – change is a good thing as long as it is purposeful and well managed