Stuart Middleton Foundation

Inspiring a personal brand with philanthropy at its heart

Third Sector
Cheshire, UK

Warrington born and bred, Stuart Middleton is the Creative Director and shareholder of Card Factory Plc. Also life-long fan of Warrington Wolves, Stuart joined the club’s board in 2015 in the role of Vice Chairman before taking on the Chairman position in November 2017.

After a successful career in business, Stuart was keen to give back to the community in which he grew up and so founded the Stuart Middleton Foundation in 2019.

Our brief was to create a brand that reflects Stuart as an individual as well as reflect his ambition of supporting a diverse range of people and organisations throughout Warrington and the North West.

A monogram was chosen for the logo mark to acknowledge Stuart’s individualism and provide the brand with a rich feeling of heritage and professionalism. The monogram was then paired with a beautifully crafted font to reflect Stuart’s artistic and creative background.

Due to the varied application of the brand and the need for it to work effectively alongside other organisations the mark needed to be instantly recognisable and emphatically communicate the role of the organisation.