The Shard

Inspiring global landmark status and full tenancy

Property & Infrastructure
London, UK

Shard Quarter presented a unique development opportunity with the potential of creating a unique globally recognised landmark. The Estate Management Team were unsure the existing approach to branding in London would do this opportunity justice.

Two years before the completion of The Shard, the management team challenged us to bring a fresh perspective and devise an innovative and high performing approach to accelerate the commercial ambition of the management team.

Working strategically to establish an effective positioning and tone of voice for the proposition, we focused upon not just the service capabilities but, moreover and crucially, the experience this enables amongst the developmentā€™s audiences.

From brand consultancy to innovative design executions and navigation systems to improving induction processes, our ongoing involvement is diverse and influences the operational strategy and delivery across all stakeholder groups.

"I would recommend Fogg based on their ability to very quickly fully understand our requirements, interpret our needs and recommended an effective solution. Our businesses also share the same high service standards and aspirations. Any business requires good, long lasting relationships and we have one of those with Fogg!"