"Any business requires good, long lasting relationships and we have one of those with Fogg!"
I would recommend Fogg based on their ability to very very quickly fully understand our requirements, interpret our needs and recommended an effective solution. Our businesses also share the same high service standards and aspirations. Any business requires good, long lasting relationships and we have one of those with Fogg!
Danny Lemon, General Manager at Shard Quarter gives an insight to his relationship with Fogg.
The Estate Management Team for Shard Quarter approached us after first meeting in a social context. They were tired of the existing agency relationship and were looking for a different approach than they were being offered in London. The team appreciated our fresh approach and focus on how the creative process can add tangible value to an organisation.
Two years before the completion of The Shard, the management team challenged us to develop their service proposition and tone of voice to the complex range of stakeholders of the development.
Chosen ahead of London’s property development-focused agencies, our focus was to bring a fresh and innovative perspective. Working strategically to establish an effective positioning and tone of voice for the proposition, we focused upon not just the service capabilities but, moreover and crucially, the experience this enables amongst the development’s audiences.
From high net worth apartment owners and multinational business tenants to service suppliers and the local community, the brand’s voice had to articulate and engage in a variety of relevant ways yet resolve in a steadfast ethos of the highest levels of service.
From brand consultancy to innovative design executions and navigation systems to improving induction processes, our ongoing involvement is diverse and influences the operational strategy and delivery across all stakeholder groups.
Our work with the Estate Management Team has helped shape a proposition that established the foundations for them to realise the unique opportunity for The Shard and Shard Quarter and its part in reshaping the identity of London through its globally recognised landmark status.
A fresh perspective can provide focus and value beyond the expected
Complex stakeholder groups can present a challenge but can also provide a great opportunity for businesses to build a strong, multi-faceted proposition
The key to any successful partnership is the quality of the relationship and the ability to understand and interpret needs quickly