Client world maps_Wolves-ERS-SRD-EW

"Our new brand signifies just the start of a very exciting journey for the club."

Warrington Wolves
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Challenge

Approach

Value

Key takeaways

Engaging with stakeholders through a brand repurposing exercise is crucial

Any brand should be developed around a strong ethos at the heart of the business

Political complications can be overcome through effective stakeholder management – change is a good thing as long as it is purposeful and well managed